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4 Lessons from my Mistakes

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Failure can absolutely suck it.

Even with the expansive methodologies available on managing failure, nothing prepares you for the emotional sting of it.

Now I am no stranger to failure. I failed at math (multiple times), failed at job interviews (that one phone interview that makes me cringe when I…


8 Indulgent but plausible plotlines

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I have always enjoyed Sex and the City. If reruns were on, I would watch it enthusiastically with a glass of cheap wine, in a questionable t-shirt, whilst sporting a mud mask. Like the cliche I am.

However, I wouldn’t go as far as saying it’s my favorite 90’s TV…


It isn’t all rainbows and sunshine

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Social media and good ole capitalism will have you believe that self-care is tantamount to spending money to feel good.

If you don’t have a bath bomb, CBD oil, the latest tech, deep tissue massage, and a Caffe nut latte, are you even self-caring? In this fluffy universe, self-care feels…


Red light, green light

Image retrieved from Twitter

I never knew that a game like red light, green light would be capable of inducing nightmares, but here we are.

Like the majority of the world, I am coming off the high of bingeing Netflix mega-hit Squid Game. And much like the mildly traumatized population, I am about to…


Now more than ever, male allies can’t afford to remain silent

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Sarah Everard's murderer and rapist former police officer, Wayne Couzens has been sentenced to life in prison without the possibility of release.

And while it’s good riddance every day to a low-life, bottom-of-the-barrel scumbag like him, the unfolding information of his disgusting behaviors, shows the insidiousness of silence, especially within…


Lesson on how to do inclusive marketing the right way

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With yet another successful airing of her Savage X Fenty show on Amazon prime, Rihanna aka Bad girl RIRI just reminded the world why she deserves a spot on the billionaires’ list.

And while we (rightfully) bemoan the existence and need for billionaires, I can't help but observe and take…


Cautionary tales on what not to do

Photo of an Email app on phonescreen
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An email faux pas can be a comical treat, but on other occasions, they could potentially spell the beginnings of a brand's downfall.

It’s an open secret that Email has been, is, and will continue to be the best tool for growing and seasoned brands to build lasting relationships with…


Writing tips to consider

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Should writers treat their craft like a business?

While most writers will balk at the idea of reducing their craft to numbers and analytics, the merits might be beneficial, especially when it comes to testing the validity of an idea.

Allow me a quick storytime.

I approached my sister with…


How to recognize your ride or die friend

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Friends are hard to come by and a healthy friendship, a rarity that adds a plethora of positive benefits to our lives.

A growing body of research shows that having friends makes for a more vibrant and healthy life.

However, as the world reels from the darned pandemic, friendships have…


Here's what marketers can learn from the ‘Donda’ album rollout

Rapper Kanye West In all black with his back to the camera, sporting a vest with Donda emblazoned at the back
Image from Twitter

Yes, Kanye might just be a marketing genius.

Hear me out, as much as that felt like sand on my tongue, I have to give it up to the guy, because hate him or love him, he just gave a live marketing case study on how to do a product…

Njikwe

Self-Development, Self-Improvement, and Marketing Writer. Voracious Learner, joyful coffee addict.

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