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4 Lessons from my Mistakes

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Failure can absolutely suck it.

Even with the expansive methodologies available on managing failure, nothing prepares you for the emotional sting of it.

Now I am no stranger to failure. I failed at math (multiple times), failed at job interviews (that one phone interview that makes me cringe when I remember it), failed on the job (whole other story) but failing at something that demands your physical, emotional, financial, and mental capabilities is a whole other beating no one prepares you for.

I hate it and quite frankly I could do without it. Dramatic I know.

I have always dreamt…


8 Indulgent but plausible plotlines

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I have always enjoyed Sex and the City. If reruns were on, I would watch it enthusiastically with a glass of cheap wine, in a questionable t-shirt, whilst sporting a mud mask. Like the cliche I am.

However, I wouldn’t go as far as saying it’s my favorite 90’s TV show.

But that's beside the point. It was a cultural icon.

Once upon a time, critics might have considered it shallow and vacuous, but that did not stop it from being one of the most culturally defining moments in television history.

What it lacked for in its myopic views (trust…


Cautionary tales on what not to do

Photo of an Email app on phonescreen
Photo by Brett Jordan on Unsplash

An email faux pas can be a comical treat, but on other occasions, they could potentially spell the beginnings of a brand's downfall.

It’s an open secret that Email has been, is, and will continue to be the best tool for growing and seasoned brands to build lasting relationships with their customers, but only when it’s used properly.

Even then, mistakes can be made, which in some cases deter small brands, creators, and entrepreneurs from trying again.

When the fear creeps in, it's natural to want to crawl into a hole and disappear. Rather than indulge the temptation to gun…


Writing tips to consider

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Should writers treat their craft like a business?

While most writers will balk at the idea of reducing their craft to numbers and analytics, the merits might be beneficial, especially when it comes to testing the validity of an idea.

Allow me a quick storytime.

I approached my sister with an idea for a novel/script (haven't decided yet) I’ve been mulling over. For context, she has an analytical mind with a creative zing. Excitedly, I relayed the central theme, characters, beginning, and the end.

As I rambled on, she listened intently without saying a word. …


How to recognize your ride or die friend

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Friends are hard to come by and a healthy friendship, a rarity that adds a plethora of positive benefits to our lives.

A growing body of research shows that having friends makes for a more vibrant and healthy life.

However, as the world reels from the darned pandemic, friendships have taken a battering, as people rightfully (in most cases) and painfully end their existing connection.

While thankfully my friendship has survived, I can’t help but wonder, what makes a healthy friendship? What makes them last for a long time? Is it comfort? Is it agreeableness? Is it our differences?

Having…


Here's what marketers can learn from the ‘Donda’ album rollout

Rapper Kanye West In all black with his back to the camera, sporting a vest with Donda emblazoned at the back
Image from Twitter

Yes, Kanye might just be a marketing genius.

Hear me out, as much as that felt like sand on my tongue, I have to give it up to the guy, because hate him or love him, he just gave a live marketing case study on how to do a product (in this case album) rollout.

I mean for goodness sake, he has already made a whopping $12million from the (unreleased at the time) album.

Yes, his mercurial nature makes you either want to punch or praise him. Still, like a train wreck, we can’t help but watch as events unfold.


Lessons on how to judge people

Luvvie Ajayi Jones black and white photo
Image from Twitter

It's okay to be judgmental. There I said it.

Before you roll your eyes, hear me out.

No one likes being judged or being seen as a judgmental person, that's a given. Society has proven unkind to those who boldly declare that they hold certain judgments, which is funny considering that in some ways, we all hold judgments.

Balk all you want, but it is true.

Case in point, how many times have you cast a judgy side-eye glance to the unruly customer being rude to a barista, or the asshole that cuts you off in a queue with no…


Take a leaf out of Crocs and embrace the hate

I firmly believe that with the right footwear one can rule the world. Bette Midler

Puerto Rican singer rapper, Bad Bunny, sitting cross-legged on chair, dressed in all white and wearing white minimally bedazzled crocs
Screengrab from Twitter

Crocs, aesthetically, are my worst nightmare.

In my humble opinion, their bland, oblong design, feels like giving up. It's like the designers wanted to create….something but tossed the idea halfway. I don’t understand it, much like the ‘stuff of nightmares’ Yeezy Foam Runners flies over my head.

Still, they have found a way to worm themselves back into modern life and are selling like hotcakes.

Initially sold to water sports enthusiasts, Crocs hit a snag and was almost bankrupt in 2009. That is until…


Cozy in and build in the middle

Photo by Ishan @seefromthesky on Unsplash

The stats are in and they are pretty dismal.

Research shows that of the 50 million creators that make up the creator economy, approximately 2.3 million earns enough to make content creation a full-time job.

This means that majority of the wealth is concentrated at the top. Talk about an uneven distribution of revenue. But what’s new about that?

Truth be told, nabbing the top 1% position as a content creator is most of our dream - myself included. However, when face to face with the sobering statistics, you would be forgiven for running for the hills.

Yet, we hang…


5 practical and useful tips for the struggling writer

Photo by Ivan Samkov from Pexels

Being a writer is a love-hate thing. Am I right?

Don't get me wrong, I love to write and create, but there are some days where I want to punch the air in frustration. One day I am like Mary Poppins singing and dancing in luscious fields. Other days, I am in overthinking hell, picking apart and hating what I have written, convinced that I have just created…trash.

The truth of the matter is, I am having one of those ‘I hate my writing’ days. …

Njikwe

Self-Development, Self-Improvement, and Marketing Writer. Voracious Learner, joyful coffee addict. Open to gigs: njikwe@gmail.com. Let's make magic!

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